Published April 06, 2021 10:11
It's official. Boys and Girls Club of Wetaskiwin has become BGC Wetaskiwin. Not to be trendy. Not because it's shorter or catchier. But because Clubs across the country open their doors to all kids and teens, and we believe our brand should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we ‘re known for, without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New brand, same legacy: 33 years of creating opportunities for thousands of kids and teens in Wetaskiwin.
Our national team has created a BGC brand video-check it out here: https://vimeo.com/531310088
We know it'll take some time to get used to our new name. In the meantime, we will continue the work that truly defines us.
Please note that our corporate name will remain as Boys and Girls Club of Wetaskiwin Society.
Follow link to watch our video https://vimeo.com/531310088